"Öur Störy"

Our Story: The Heart and Soul of Rüdo

I grew up in a family with limited means, where my parents sacrificed everything to give me a shot at a better life, hoping it would open doors they never had. (I’m forever grateful for their daily efforts and for instilling in me the values I carry today. No treasure in the world could ever repay them all they've done. This victory is for you, I love you.)

Despite their efforts, I felt the sting of being different. I wore clothes from thrift shops and flea markets because that’s all we could afford, though my parents still made the effort to get me my favorite outfits. Even then, I had the vision and drive to stand out. But the bullying and whispers were constant reminders that I didn’t fit in. I’ll never forget the day a teacher humiliated me in front of the class, telling me I would never amount to anything.

 

At 13, the ridicule continued on the futsal court. My teammates told me to quit almost every training day because they didn’t think I had what it takes. But I refused to give up. I trained harder than anyone, and by 19, I had earned my place in the first division. That victory wasn’t just about sports, it was about proving my determination and not being boxed in by anyone's opinion.

When I studied graphic design, I knew I was carving out my own lane. At 21, I launched my first business. Nobody believed in it, but I kept pushing. I was juggling school and work to make it happen, but just as things started to take off, a big corporation swooped in, took my clients, and forced me to close shop. That was a tough blow, but it didn’t break me, it made me more determined.

I pivoted, took a job at a major online company, shared an idea that went global, an idea that had a huge impact for the company and were implemented on all fullfilments. But instead of opportunities, I got nothing but two pins as "recognition." After that, they stopped rotating me, leaving me stuck in routine tasks, which led to burnout. My managers would come around, telling me I’d retire doing picking, but I knew I was meant for more.

So, I left, became an IT tech, and kept grinding. I seized the chance to become an IT general manager, even without all the required knowledge, and made it work anyway. While studying SysAdmin on the side, I was putting in 28 hours of unpaid overtime a month, all because I knew I was destined for something bigger.

By early 2024, I was fully immersed in the world of trading, crypto, and blockchain. I spent countless nights learning, applying my IT background, and diving deep into how Expert Advisors (EA) and Machine Learning (ML) work in trading. Progress was slow at first, but eventually, I began to see real, tangible results. Everything started to make sense, my path became clear. Then one day, while going through my wardrobe, I found an old t-shirt from a brand I once dreamed of launching but never did... RÜDO.

I fused my two biggest passions, fashion and crypto, into something that reflects the hustle and grind of those who get it. But I didn’t want to create that typical "goofy ahh nerd crypto" gear you buy thinking you’ll wear it out, but it ends up being a pajama because you can’t rock it anywhere. This is for the ones who know the value of luxury, because they’ve earned it.

I wanted to do something different, which is where the slogan "From the blockchain to the streets" comes in. The name RÜDO comes from the idea of someone rough, streetwise, bruto, callejero. But I wanted to play with the concept of who I am at the core, where I come from, and where I’m going. That’s how the idea of combining streetwear with luxury was born, bringing both worlds together in a way that speaks to my journey and the grind of those who wear it.

With RÜDO, I want the people who wear it to carry the values of resilience and fighting against all odds.This brand is for those who know the value of things, while today’s society wants everything handed to them. We’re the ones who fight insatiably for what we want, and when we make it, they’ll say it was luck.

RÜDO is an emblem, a tribute to all those people who had a dream, and while everyone else said it was impossible, they went out and made it happen.

Thank you for being part of this journey. Wear Rüdo with pride. This is for the dreamers who have turned their visions into reality through sheer perseverance. It’s for those who, despite the criticism and envy, refuse to let anyone dim their light or undermine their power.

 

"WHAT TRULY MAKES YOU GREAT ISN'T JUST THE LIGHT YOU SHINE, BUT THE DARKNESS YOU'VE OVERCOME WITH SUCCESS."